One of the more challenging interfaces of design work as a farmer florist who only uses material grown and foraged from our land is describing to potential clients what their options are. We live in a world of point and click. Instant information and instant gratification. Our personal lives as farmers are quite the opposite. To get a spring flower, we have to start a seed in a propagation house in the winter, grow it to transplant size, create a bed in a greenhouse or space in the field, fertilize the bed, set up irrigation, plant it, grow it, feed it, weed it, protect it from predators, cover it every night, and so on until, hopefully, a healthy bloom emerges, then we harvest, clean, chill, bunch or arrange, and chill again.
True yes, but not what a customer has in mind or even cares to hear when they have an event to plan, want their event to be beautiful, and want to know what their floral options are. This disconnect between our reality and the reality of modern commerce spawned the birth of our new website. The dream was to have a very comprehensive and user friendly database of all the flowers that we grow by name and appearance, separated out into the months that they grow on our farm. So every week of our growing season throughout 2015, our dedicated and talented photography intern Brittany Townsell, came out to the farm and photographed our blooms that you will find in our calendar.
Months of work with the assistance of Chona Reyes, our behind the scenes accounts coordinator, communications task master and friend, and the ever patient and talented Josh Brown of Day Blind led this dream of increased communicative efficiency to become a reality. Now when a June bride wants to find out what will be available, she can simply go to the flower calendar and click June to see all the pretty images to help make her decision making process much easier and more pleasant.
We are excited to offer this seasonal calendar and we hope that it will help to educate all Southern brides who wish to use local blooms.
This calendar will be updated as each season progresses.